ZeLo Brand Activation
ZeLo needed a stronger visual presence across digital, print, retail, and event materials for its Multi-Surface Lint Roller product line. I created a connected set of brand activation assets designed to improve product visibility, communicate key benefits, and support promotion across social media, product materials, retail displays, and customer-facing touchpoints.
Overview
Approach
I built the campaign around clear product messaging, bright brand colors, bold typography, lifestyle imagery, and product-focused layouts. The goal was to create a flexible visual system that could carry across multiple formats while keeping the product easy to understand, visually consistent, and engaging for customers.
ZeLo Clean Lint Roller | Available on Amazon
Role
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Creative direction
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Graphic design
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Copywriting
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Content design
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Marketing support
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Ad run support
Deliverables
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Social media posts
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Instagram stories
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Product video
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Print materials
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Product brochure
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Review cards
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Product sheets
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Retail display graphics
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POP display
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Trade show graphics
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Event collateral
Series of Instagram posts and stories designed by me.
Social Calendar Holiday Posts
