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ZeLo Social Strategy
Social Media Strategy
Developed and executed a cross-platform content strategy to elevate ZeLo’s brand engagement and visual identity. Through creative direction, design, and copywriting, I delivered three distinct campaigns that redefined how the brand connected with its audience.
YouTube Thumbnails – “Roommates” Campaign
Created 6 bold, on-brand thumbnails to improve clarity and click-through performance.
Valentine’s Day Social Carousel
Wrote and designed a 3-part series highlighting love languages with product-aligned visuals and messaging.
Instagram Tips – Cleaning Habits Series
Built out a set of weekly carousels and Reels to position ZeLo as a helpful, consistent presence in daily routines.
Each campaign reinforced ZeLo’s voice—relatable, clean, and intentional—while increasing visibility and audience engagement.
