Overview

Zelo was developed as a full brand ecosystem across print, digital, and experiential touchpoints. The project included a product brochure, website direction, and brand activation elements designed to create one cohesive consumer-facing experience.

Challenge

The brand needed to feel consistent across multiple formats while still allowing each touchpoint to serve a different purpose. The brochure needed to communicate product value. The website needed to create a clear digital experience. The activation needed to make the brand feel engaging in a real-world environment.

Strategy

My approach was to treat Zelo as a connected system rather than a collection of separate assets. I focused on creating consistency through typography, layout, imagery, color, and tone while adapting the design language to each format.

The goal was to help the audience move through the brand naturally: first noticing the brand, then understanding the product, then engaging with the experience.

Execution

The brochure was designed to organize product information in a clean and polished format. The website extended the brand into a digital environment with a focus on clarity, navigation, and visual storytelling. The activation brought the brand into a physical or promotional space, creating a more memorable point of interaction.

Together, these pieces formed a complete brand system that could support awareness, education, and engagement.

Impact

The final work positioned Zelo as a more complete and cohesive brand. By connecting print, digital, and experiential design, the project showed how one visual system could support multiple stages of the customer experience.